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Trend Watch: High-End Replicas Take The Pressure Off Fine Jewelry

Posted on February 07, 2020 by Mary Hood | 0 Comments

Trend Watch: High-End Replicas Take The Pressure Off Fine Jewelry

For many jewelry lovers, the whole point of owning fine jewelry is enjoying it. A special thrill comes from wearing that sparkling tennis bracelet when it calls our name and taking pleasure in the way the sun sets the diamonds on fire.

Taking our most prized pieces out of safe storage comes with risks, however. Wearing jewelry exposes it to damage, loss, and theft, which may mean greater expense—especially if we’re traveling with our fine jewelry and need to adjust our insurance plan accordingly.

Increasingly, as a way to mitigate these risks and potential expenses, those who can afford it are opting to wear high-end replicas of their most cherished jewels while keeping the real thing in a secure vault. Some celebrities prefer to wear replicas during the day and reserve their truly fine pieces for evening wear and special events. Accordingly, faux gems are becoming more socially acceptable and are often seen as a practical way to flaunt your style without the anxiety that comes with wearing thousands of dollars on your finger!

Advances in diamond simulation technology have made it possible for diamond simulants (cubic zirconia) to look just like the real thing to an untrained, unexamining eye.* The key is to make sure the setting is high-quality. A low-quality setting is more likely than anything else to give away the secret.

Trend Watch: High-End Replicas Take The Pressure Off Fine Jewelry

A simulated diamond ring by Diamond Nexus

Diamond Nexus is just one company aiming to produce high-end simulated diamonds. Speak with your jeweler about high-quality custom replicas for additional recommendations and advice. 

Of course, the drawback of high-end replicas looking as real as they do is that they can still attract unwanted attention, robbery, and even bodily harm. Therefore, it’s always wise to avoid flaunting your bling (real or not), especially while traveling in wealthy tourist areas where visitors are more commonly the target of theft.

*Note: A faux/synthetic/simulated diamond is different from a lab-grown diamond, which has the same tetrahedral structure as a naturally grown diamond. See more about lab-grown diamonds here.

 

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Photo: Pexels, Diamond Nexus

Posted in diamond rings, Diamonds, trend watch, Trends

The Fascinating History of Diamond Marketing

Posted on November 02, 2018 by Mary Hood | 0 Comments

Have you ever wondered how diamonds became the creme de la creme of gemstones? Yes, diamonds are the hardest mineral (with a Mohs score of 10), and they do have the unique ability to reflect light in the colors of the rainbow when properly cut (a quality known as fire). But it’s hard to deny that other stones are just as captivating, especially when we factor in different tastes. Plus, diamonds aren’t even particularly rare (in fact, they’re one of the most common gems on earth).

The Fascinating History of Diamond Marketing | Barbara Michelle Jacobs Blog

Yet, somehow, contemporary culture has maintained its adoration of the diamond. Since most of us can remember, diamonds have been the symbol of status, wealth, glamour, and even romantic love. While there are plenty of reasons to value diamonds, our generations-old fixation with the stone may actually be partially rooted in some clever marketing.

It all began in the 19th century. Thanks to what writer Edward Jay Epstein refers to as “the diamond invention,” marketers in the diamond industry were able to perpetuate the idea that diamonds are rare and incredibly valuable. This campaign, however, was born precisely because recently discovered large diamond mines threatened the profitable balance of supply and demand. Until 1870, diamonds were primarily found in a few riverbeds and in the jungles of Brazil, but a major discovery of diamonds near the Orange River in South Africa rendered diamonds more common—and therefore potentially less able to fetch a steep price. 

In response, diamond investors combined their interests in De Beers Consolidated Mines, Ltd. in 1888. Although De Beers went by several names in different countries, its mission was singular—control the diamond industry and foster the illusion that diamonds were still rare and exclusive. To this end, the monopoly relied on a marketing scheme connecting diamonds to sentiment. In 1947, diamonds were cemented as a symbol of eternal love and high status through the famous “A Diamond Is Forever” ad campaign

The Fascinating History of Diamond Marketing | Barbara Michelle Jacobs Blog

The heavy marketing behind diamonds doesn’t have to ruin the stone for anyone, however. Regardless of diamonds’ ubiquity, they can still feel incredibly special once they’re in a perfect setting—and especially if they’re a gift from a loved one. And let’s not forget the allure of vintage diamonds, which usually have an interesting backstory. Also, there’s plenty of opportunities to be a positive force in the diamond industry. By supporting artisanal diamond miners and working with your jeweler to ensure your diamonds are conflict-free, you’ll be contributing to a market that promotes fair treatment of workers. Learn more here.

Canadian diamonds are conflict-free.

Are you a diamond lover? What’s your favorite diamond piece?

More about diamonds: 

Trend Watch: What Is a Raw Diamond?

What Is a Lab-Grown Diamond?

Diamonds vs. White Sapphires

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Photos: Wikimedia Commons, De Beers, Barbara Michelle Jacobs

Posted in diamond rings, engagement, engagement ring, engagement rings

Finding the Right Engagement Ring for Your Bride's Style

Posted on April 29, 2014 by Mary Hood | 0 Comments

Looking for the perfect engagement ring but feeling a little overwhelmed?  We’re here to help.  While there are several factors that go into choosing the right ring, you can start by figuring out what kind of style you want.  Once you’ve got this established, you can really narrow down your search and start focusing on other considerations like your budget. After all, it's not about the price--it's about her. 

While every bride has a style distinct to her alone, the following style profiles will help you select a style of ring to reflect and emphasize your girlfriend’s unique charm.

Classic:  Her Essence: Classic girls are drawn to clean, feminine lines—think tailored, silk button-down blouse.  While she may indulge in the occasional trendy piece, she truly values timeless pieces that can be worn season after season.  Her style is elegant, charming, and practical.  Style Signatures: ballet flats, pearl studs, simple cardigans, her grandmother’s charm bracelet.

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Posted in choosing an engagement ring, diamond rings, engagement, engagement rings, jewelry, settings, shopping, style, style profiles, weddings